Muhimma. Production dashboards for enterprise brands.

Live, interactive React dashboards running on Cloudflare. Sample data; client data is never exposed.

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Owned the full lifecycle of production-grade dashboards used directly by enterprise brand clients of one of the region's leading consumer intelligence companies. Built from raw research datasets and architecture documents into interactive tools for executive decision-makers, covering data modeling, KPI design, visual logic, and shipping to production.

What I did

• Built and maintained 8+ production Power BI dashboards used daily by enterprise brand clients across multiple retail categories. Owned data modeling, DAX measures, visual design, performance optimization, and ongoing maintenance.
• Architected and shipped 2 production React dashboards as product owner, directing AI-assisted implementation through to enterprise-quality release. Defined requirements, structured data flow, designed UX, and acted as the quality gate.
• Translated multi-stage market research projects into dashboards that made complex consumer intelligence accessible to non-technical decision-makers.
• Iterated on existing dashboards by shipping new features, improving UX, and resolving data issues based on direct client feedback loops.
• Contributed feature ideas, improvements, and fixes to dashboards across the broader product portfolio.

Tools & techniques

• Power BI
• DAX
• Data modeling
• KPI design
• Python
• Excel · Power Query
• React (AI-assisted)
• Client-ready BI

Context

Muhimma Digital Platform Co. is a leading consumer intelligence company serving enterprise brand clients across Saudi Arabia and the UAE, operating a verified community of 400,000+ identity-verified members.